i fixed up my ito en campaign, hope its working better now.
Friday, November 6, 2009
Wednesday, November 4, 2009
Busch Gardens: Tim Josie, Patty
Busch Gardens Radio Spot.
VO: Remember the time your mother said it wouldn't hurt? Then it did. A lot.
*clicking of roller-coaster going up in back ground
Boy: Don't worry mom, it isn't scary at all.
*clicking slows, then stops.
Woman: AHHHHHHHHH!
VO: Busch Gardens. Let Go.
Monday, November 2, 2009
Sunday, November 1, 2009
AccuChek
I want to crochet finger puppets because honestly, which diabetic wouldn't love a finger puppet?
So far I have two different approaches
The first approach deals with dressing up something that isn't neccesarily always that great. Poking yourself daily sucks. Finger puppets would make it fun. The first one is a voodoo doll.
Or a different approach I feel hits the brief more is superhero finger puppets.
The tagline would be something along the lines of a "daily lifesaver"
Dole banana pineapple orange juice
So is this heading in the right art direction? I know I overdo it often and I'm wondering if its simple.
Accu-Chek roughs (josie)
Just wanted to post some ideas before class Thursday-
A. So the brief talked about accu-chek being a convenience and making the lives of those using it a lot easier.
- One placement would be waiting in line at the grocery store, perhaps on the floor or at the check out counter, by the conveyor belt. Showing that it is an inconvenience
- Another placement would be a billboard on a major highway, hinting at the fact that you're inconvenienced by waiting in traffic.
This would be copy-driven and talk about how convenient Accu-Chek is and you can do it anywhere, anytime
B. Since the consumer wants it as an "everyday thing" I was thinking of how people would use this product in public if they wanted to be subtle
- Something with an accessory belt or as a cell phone, not sure on the media, but showing how it is not something that is abnormal, but a part of your daily life
- A second placement is hinting at its compactness, so I thought it would be interesting to place it in the women's bathroom in the tampons case, to show how it is compact and convenient
C. This idea is how Accu-Chek makes your life easier because you know what your sugar levels are at any given time and do not need to worry about it
- Placed in the grocery store or deli more specifically, the screen that tells you what number is being served.. this would also be copy-driven, saying something similar to "is this your blood sugar level?" or "do you know what your blood sugar level is?"
- Walking across the street we see the signs that countdown how many seconds we have left to cross. This would also hint at your levels, and the copy would differ from the other placements with "don't let this number scare you"
These are still rough and there will be more on Thursday, but just thought I'd get it all down for now
A. So the brief talked about accu-chek being a convenience and making the lives of those using it a lot easier.
- One placement would be waiting in line at the grocery store, perhaps on the floor or at the check out counter, by the conveyor belt. Showing that it is an inconvenience
- Another placement would be a billboard on a major highway, hinting at the fact that you're inconvenienced by waiting in traffic.
This would be copy-driven and talk about how convenient Accu-Chek is and you can do it anywhere, anytime
B. Since the consumer wants it as an "everyday thing" I was thinking of how people would use this product in public if they wanted to be subtle
- Something with an accessory belt or as a cell phone, not sure on the media, but showing how it is not something that is abnormal, but a part of your daily life
- A second placement is hinting at its compactness, so I thought it would be interesting to place it in the women's bathroom in the tampons case, to show how it is compact and convenient
C. This idea is how Accu-Chek makes your life easier because you know what your sugar levels are at any given time and do not need to worry about it
- Placed in the grocery store or deli more specifically, the screen that tells you what number is being served.. this would also be copy-driven, saying something similar to "is this your blood sugar level?" or "do you know what your blood sugar level is?"
- Walking across the street we see the signs that countdown how many seconds we have left to cross. This would also hint at your levels, and the copy would differ from the other placements with "don't let this number scare you"
These are still rough and there will be more on Thursday, but just thought I'd get it all down for now
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