Here's a preview of an interesting article about the flaws of Nissan's campaign for cube.
I Ran Out Of Gas On The Way To the Brand Experience
by Steve Smith, Tuesday, July 14, 2009, 12:30 PM
"It seems the auto segment should be farther along in mobile than this. I was trying to mimic the curious consumer, but it proved too hard to scratch the itch that a mediocre branded app experience had caused.
"Admittedly, even on the Web I don't find the Cube promotions very engaging. The product site is also a relentless stream of specs that fails to extend the fun and sprightly brand promise of the car being a 'mobile device.'"
Full length article:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109760&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=cube&page_number=0&searchTab=all
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Hey everybody, found this on Twitter. It's like the cube is talking.
ReplyDeleteI came out at the LA Auto Show.
some rules are better than others.
why all the fuss over money?
i don't fight for parking.
design changes everything.
i know how to accessorize.
follow these curves.
i run fast.
speak your truth.
i've got shag on my mind.
say no to fakes.
these curves go all over.
i'm a cube, what about you?
it's easier to be positive.
my stories are funny.