For my Ito En Tea campaign I'm going with the Ninja idea. Green tea is a traditional drink in Japan and my concept is that this is how Ninjas got their powers.
I did a rough for print, and I'm thinking guerilla placements of the ropes Ninjas use (not quite sure what they're called), and POP with ninja stars explaining about the tea.
It feels like you're just showing a ninja and saying something about ninjas.
ReplyDeleteI'm liking the look and font you have but the idea is not there yet.
Here's some tips:
-Make your copy about why ninjas get their powers from Ito En Tea.
-Make sure you don;t do 3 of a kind. So copy has to be very different form one another.
-Your illustrator could be in different poses but not the same as the one above.
-Show your product. It goes perfectly well by the knee on the right side.
-Your art direction is very balanced. Good job on the first attack. Make your others balanced as well.
- Not liking 'REVEAL' on the tagline. Is there a term ninjas use to replace that word?
- Be creative on copy, copy will drive this campaign and your visual will support it.
Go have some fun and think like a ninja.