josie w+k

I decided to branch off of Wieden+Kennedy in Portland, their current campaign for Target. Along with their holiday commercials (Black Friday spots), they also are doing a promotion for Pearl Jam and their CDs. Pearl Jam held a secret, intimate concert at the Showbox in Seattle, WA and they played in front of a green screen where W+K was able to put the target icon on the screen in the back.

Here is the link to the original TV spot:

http://www.wk.com/campaign/pearl_jam

And I decided to make a poster for the concert itself.