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It's 2009 & Oasis of the Seas sails its first pre-inaugural cruise 12/1. It's new and
it's revolutionary but cruise line cutbacks on world voyages
and exotic cruises will mean less choice and higher prices.
The Mac Daddys
Hes Single.
A Male of superior looks. A player of players. A romantic, a genuine and nice guy, who simply loves the company of hot women for people out of his realm: he's lady killer. Hes Single with tons of money.
If you're wondering, he might have been married before (but it doesn't matter)
(what does matter is:) Who he's traveling with: One or more of his many model looking girlfriends.
He finds these women in all the right places: "Baller" trips to Vegas (he gambles), at invite only parties, upscale bars and restaurants, VIP sections in the major cities of the US (including Gentlemen clubs), oh and they are listed on online dating sites. Conveniently, his date is in all of the places he hangs out at... she can be described as: the girl who feels wealthy but she isnt. The only mojo she knows how to use is is her model like features- shes a hottie who flaunts it. She wears mini skirts, dyes her hair, and hangs out with women of similar kind. With the girl friends, she's at the gym, at the salon, or at the mansion of one of their Mac Daddys.
Insights WOMEN: They live a forward moving life and think to: "Party on, cuz there's no turning back." It's fulfilling as ever, and they act on impulses most of the time.
MEN: He likes good music and simple things in life too. He's not looking for the kind of love average are. His content & prideful motto: "I live a different life than most guys."
What is the goal?
spends to be with Oasis.
to experience the best to continue their life of extravagance.
LONELY & SAD: fuck that, come live my life !
LOVE connection !
Research / companion
Last-Minute Cruising is back due to the economy
What we've seen: Fabulous last-minute cruise deals are back, due to a soft economy. And although a last-minute cruise is defined roughly as a sailing that departs 15 days to 3 months in the future, we've seen super-cheap sailings just a few days out.
Here’s a diagram of the sports activities on deck that includes a mini-golf course, full-size tennis/basketball court, the wave-pools, and lounging area for sun-bathers.
Sounds like a good ship to go on a cruise, the Oasis of The Seas should be available as part of Royal Caribbean International’s offerings.
Press:
Oasis of the Seas is the largest and most revolutionary cruise ship in the world. An architectural marvel at sea, she spans 16 decks, encompasses 225,282 gross registered tons, carries 5,400 guests at double occupancy, and features 2,700 staterooms. Oasis of the Seas is the first ship to tout the cruise line’s new neighborhood concept of seven distinct themed areas, which includes Central Park, Boardwalk, the Royal Promenade, the Pool and Sports Zone, Vitality at Sea Spa and Fitness Center, Entertainment Place and Youth Zone. The ship will sail from her home port of Port Everglades in Fort Lauderdale, Fla. Additional information is available at www.oasisoftheseas.com.
Royal Caribbean International is a global cruise brand with 21 ships currently in service and one under construction. The line also offers unique cruise tour land packages in Alaska, Canada, Dubai, Europe, and Australia and New Zealand. For additional information or to make reservations, call your travel agent, visit www.royalcaribbean.com or call (800) ROYAL-CARIBBEAN. Travel professionals should go www.cruisingpower.com or call (800) 327-2056.
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The US Census has created a list that reveals the best cities in the US for singles of either sex. We've divided it by best cities to male and single and best cities to be female and single…just remember…the best city for one sex, makes it the worst city for the other sex. BEST FOR MEN
• New York Metro: Single Women outnumber men by 210,000. No wonder the New York Yankees players have so much luck with the ladies.
• Washington D.C. and Philly: Over 50,00 more single men than women. With all those fancy dates Obama keeps throwing Michelle…no guy can possible measure up.
BEST FOR WOMEN
• Los Angeles: Nearly 90,000 more unmarried men than women…that would explain the scene last weekend at Teddy’s…dudes a plenty. No wonder Paris loves Los Angeles.
• San Francisco: 65,000 more single men that women. It’s possible there’s a little more going on than the census reveals in that stat.
Comments
Couldn't make it to fridays make up class> stuck at work. Please email me @ splendid.888@gmail.com if need be.
ReplyDeleteI'm just worried that your target is not in the right path. Oasis of the Seas was built not for singles. And if you do target singles for a cruise line, would you think they would board the cruiseline by themselves? Typically, cruises are for couples and/or groups of people. Do they offer a singles cruise?
ReplyDeleteYea, I think you're right. The cruise was not built for singles, they never are......I figured that because the ship was so BIG, it would open up an opportunity for a new market (other than families and couples or honeymoon couples.. There seemed to be more limiting factors why a couple would want to choose another destination for vacation..... I can not see as many (smart) families dropping the thousands on a luxury cruise: The times are too tough now..... I feel that the mindset in the majority of families are highly focused on making smart financial decisions.....
ReplyDeleteCruises seemed more appropriate for an "in the moment , non committed crowd."
UNO was a card game. Marriage #'s are down. Credit days are near close and it might seems more that you fall in to one of these groups...
1. Single, looking for experiences not commitment, money making career focused (also includes those posing to be rich) -OR-
2. Married/committed, not wealthy/simple pleasures, lives within means & not materialistic
3. Single, not looking not to be.
I mean, it's practically a moving island. It seems so BIG and so mind blowing, that I can imagine this "hot shot" target feeling overpowered by this massive machineRY.... It is so new and so huge that they need to experience it for the very first time... I can picture them walking around like they own the place, as if they were celebrities hiding amongst a foreign crowd. It takes a lot to stimulate the "Mac Daddy" folks in LA; and this cruise line has opportunity to easily activate that stimulation.....
I choose this target from market trends on dating, dining, and the new mindset for singles.... Its an amusing target that was amusing to look at photos, blogs, and stories. How else might you name this target?
Now you've got me thinking.....So, who was it built for?
To answer the question: no , they don't board themselves. They board with someone they brought along, but in NO means are a couple. They're kind of "single swingers"
Thanks for the review, I'll keep working on it.