The backwards brief ---- Michele Manila

http://www.explorenavajo.com --- The backwards brief ---- Michele Manila

WHY DOES NAVAJO WANT TO ADVERTISE?

Navjo is in Arizona. Arizona is often stereotyped for its elder population & sticky humidity.

In reality - arizona is so much more. The desert brings out the stillness of the sunrise and sunset. The clean landscape against a blue sky is so relaxing that it takes you to another place. Navajo is a sacred place where everything has a symbolic meaning. While the landscape shows a place of reflection and serenity, the culture of the Navajo Tribe is astonishing. Come taste he place of the Native Indians, try their food, practice ancient healing, and attend an authentic pow-wow. Come visit the land and let the experiences lead you to your next.

TO WHOM?

Original cultural adventurists

A text book or series on the Discovery channel just isn't enough for the Original Cultural Adventurists.

Because to them, noting is more fulfilling than taking a breath-full of culture. From food to letting go of everyday norms and commodities, they thrive when they can get hand's on experience.

WHAT ARE SOME INSIGHTS?

Their homes are full of sentimental art & keeps-capes collected from their travels.

Other interests: Road trips, biking, hikes, camping, or a visiting a museum. They might also be found at the Library or any type of book store. They do a great deal of research before visiting another culture.

BIG IDEA

Let the lands of the Navajo, speak to you.

WHAT WILL THE ADVERTISING ACCOMPLISH?

A rise in Arizona state revenue through tourism. Money goes to support locals and the land of the Navajo Tribe

WHAT ELSE SUPPORTS THIS MESSAGE?

Visitors can hear the traditional language because it is still largely spoken throughout the region, although most Navajo speak English fluently as well.

can witness original housing. Navajo lived in round houses known as hogans. Hogans are houses of forked poles and brush covered with earth. According to Kehoe, this style of housing is distinctive to the Navajo, even going as far as saying that, “even today, a solidly constructed, log walled Hogan is preferred by many Navajo families.” (Kehoe, 133) However, the Navajo have another style of housing. Around the 17th century, the Navajo built rectangular stone homes known as pueblitos. These pueblitos are believed to have been adopted by the Navajos from Pueblo culture, and resemble small Pueblo houses. (Kehoe, 133)

can leave home dressed in silver & tourquoise

Silversmithing is said to have been introduced to the Navajo while they were in captivity at Fort Sumner in eastern New Mexico in 1864. At that time Atsidi Sani learned silversmithing and began teaching others the craft as well. By 1880 Navajo silversmiths were creating handmade jewelry including bracelets, tobacco flasks, necklaces, bow guards. Later smiths also made earrings, buckles, bolos, hair ornaments and pins. Turquoise has been used with jewelry by the Navajo for hundreds of years, but they did not use turquoise inlay, in silver, until the past century.