This one's my idea for the bus shelter ambient. Basically the concept is the same as my idea in the previous post, just different approach. So, it's going to be a huge image of a Red Velvet cake let's say, but the whole thing is made of a bunch of little sticker, as you can see i put dots that looks like its made of stickers. When people who has diabetes see this ad, they're going to think, "gosh, i wish i can eat one! too bad i can't...", why? because she/he has diabetes. But, when he/she looks closer, peels the sticker, on the back of the sticker, it has a picture of accu chek and some copies that gives you solution of how to eat normally even if you have diabetes.
This is a much better approach. This one is working and the use of the media is in sync with what you are trying to achieve.
ReplyDeleteYou just have to make those visuals "very luscious" for people to take a closer look and realize that they can peel it off. At the same time, you are trying to tell diabetes patients the practice of portion control. Find a copywriter to write this.
Just make sure your other 2 are not dessert. Think of something people crave for.
Nice job.