Overall, the gradient needs to be more of a smoother transition. Right now, it's too harsh. Either change the lighter color to a slightly darker tone or make the darker color slightly lighter tone.
The proportion of you copy on the vending machine is off. Look how the copy (size) is on the billboard and the big banner.
Increase negative space between the copy and visual for 1st and 2nd executions.
On the fizz, add white layers of fizz.
On the billboard, make the can open area smoother in curve. It needs to be smooth and curving, not crooked.
Integrated Communications explores the process of creating big ideas that translate across a variety of mediums. Through a series of assignments, students will learn to strategize and execute high-impact campaigns.
This blog exists to extend collaboration outside the classroom by providing an avenue for students to post and critique their latest work.
Overall, the gradient needs to be more of a smoother transition. Right now, it's too harsh. Either change the lighter color to a slightly darker tone or make the darker color slightly lighter tone.
ReplyDeleteThe proportion of you copy on the vending machine is off. Look how the copy (size) is on the billboard and the big banner.
Increase negative space between the copy and visual for 1st and 2nd executions.
On the fizz, add white layers of fizz.
On the billboard, make the can open area smoother in curve. It needs to be smooth and curving, not crooked.