


i fixed up my ito en campaign, hope its working better now.
Integrated Communications explores the process of creating big ideas that translate across a variety of mediums. Through a series of assignments, students will learn to strategize and execute high-impact campaigns.
Just a few things I noticed:
ReplyDeleteA light drink for "THE" light weight?
-Oh wait.. that's referring to his grace huh? Hm, nevermind. Anyways, the ninja star one, that black texture going on in all three bleeds off the edge and that one doesn't. It looks kinda weird to me if it's a harsh edge up against the text, you know what I mean? Maybe move the tag somewhere else so that the texture can bleed off? Lookin good!
thanks! maybe if i change the black texture on the ninja star so that its not such a harsh edge on the bottom by adding a little? i tried shifting the tag and it just took everything off balance
ReplyDeleteYou're doing great. This is exactly what I'm expecting you to do for your creative process. Nice job.
ReplyDeleteHere are just a few things I noticed and would like to recommend to make it BETTER:
1. Light weight: I feel like the copy is missing "a" or "the", I'm not sure, but can you bring this campaign for Megan to sign off copy. (I will post an example of how the art direction can be better).
2. The textured element at the bottom should not be as sharp. It should have a flow motion, more wavy/natural. Move bottle in a red background. Try placing the headline on top right and moving japanese characters to the top left side.
3. Make headline and bottle larger