So I used the same font I had on the banner for the tag/CTA. I am going to work on the banner next in integrating it with the other elements. So, you mentioned that having it on npr isn't a good idea, so should I still do the banners that we had talked about earlier (fake articles/banners on Yahoo!) that lead to zico.com?
Was also thinking:
Nature never slows
Nature never stops
Nature keeps going
Not sure on the tag, because it sounds clunky, but I do think "slows down" implies more about adrenaline and sports, etc
The article is better. Better if you place it on a sports site too. The tag is a little dull and flat. I'd work on it some more. It almost sounds like North Face's tag 'Never stop exploring.' It's not a bad thing, but people might get the connection.
ReplyDeleteI'm not digging the font on the CTA. It's doesn't fit your body copy or the product.