I was covering up another sign because I was trying to fit it in the environment, and I felt it was a little too distracting with both signs up there.
As for the copy, I think I will leave it as the same copy for all executions. I just think it gets the message across that with Accu-Chek you dont have to worry about what your glucose levels are at because you have this product.
Integrated Communications explores the process of creating big ideas that translate across a variety of mediums. Through a series of assignments, students will learn to strategize and execute high-impact campaigns.
This blog exists to extend collaboration outside the classroom by providing an avenue for students to post and critique their latest work.
It's working. I would bring up the sign on the street post closer to the numbers.
ReplyDeleteJust one comment on the campaign, will you have the same copy on all executions?
I was covering up another sign because I was trying to fit it in the environment, and I felt it was a little too distracting with both signs up there.
ReplyDeleteAs for the copy, I think I will leave it as the same copy for all executions. I just think it gets the message across that with Accu-Chek you dont have to worry about what your glucose levels are at because you have this product.