Hey Dan, great job, the lime is better. My only concern is I took a look on the website of Izze and found similar creatives. My only concern is that people might think you copied it. But in my opinion, yours is stronger, especially the pomegranate. What I would do is to not go the white background direction. In exchange, I want you to play with color backgrounds. Don't submit this to the winter show, because it's not ready yet. And remember, you need to put it in context, different medias.
Out of the 3. the drop shadow that works the most is the lime. Can you mimic that on the other 2?
On the pomegranate bottom, ad shadowing and put those seeds bleeded to the floor, it still feels like its raised up.
Clementine is perfect.
Please try and make these changes. I don't want your campaign to be axed because it's similar to what they currently have. Change it up a bit by color and you'll be fine.
Integrated Communications explores the process of creating big ideas that translate across a variety of mediums. Through a series of assignments, students will learn to strategize and execute high-impact campaigns.
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yours might work well with that drop shadow ryan showed us in class. try it maybe. I LOVE THE PHOTOSHOP and its a very cool campaign.
ReplyDeletelooks amazing!!!
ReplyDeleteHey Dan, great job, the lime is better. My only concern is I took a look on the website of Izze and found similar creatives. My only concern is that people might think you copied it. But in my opinion, yours is stronger, especially the pomegranate. What I would do is to not go the white background direction. In exchange, I want you to play with color backgrounds. Don't submit this to the winter show, because it's not ready yet. And remember, you need to put it in context, different medias.
ReplyDeleteOut of the 3. the drop shadow that works the most is the lime. Can you mimic that on the other 2?
On the pomegranate bottom, ad shadowing and put those seeds bleeded to the floor, it still feels like its raised up.
Clementine is perfect.
Please try and make these changes. I don't want your campaign to be axed because it's similar to what they currently have. Change it up a bit by color and you'll be fine.