Here're my Sunkist Comps, Megan has approved the tagline written by Lori.
Ryan, I tried making the can opener looked 'opened' but when I already bought the photos, I just realized that it doesn't show the top of the orange, I hope this still works,
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Syanne, this is great! I Think you can warp the little sticker a bit more, however. Same with the tab, it looks a little weird in perspective, maybe make it a bit rounder?
ReplyDeleteThanks Josie! Yea I was thinking about warping the logo but hesitated a little since Ryan once said to leave the logo alone. But for this concept I think it'll work :)
ReplyDeleteI did say to never touch the logo. But in this case, Josie is right. You have to warp it so that it feels like it's part of your visual. Because you're not showing the can. In instances like this, warping it is okay.
ReplyDelete1. The can is not working. I told you to place it on top. And why it on the side. You don't drink from a side of a can.
2. The sweat is okay, but the top isn't. I said crushed ice, not a jamba juice drink.
3. This looks like foam, the fizzle idea is not working.
Consistency on the orange. You have to be careful on this because size wise and color is not the same. You can have different texture and somewhat different shapes, but consistency of at least the color would help. Please fix this. #2 isn't working at all. Look at the reflection of the light at the bottom. The light source is coming from the bottom and you have a drop shadow. Wrong. If you need to photoshop it to make it darker or use the burn tool to get rid of the highlights.
Your drop shadow is too black. Tone it down a bit maybe a hint of brown or orange and not black. It feels awkward. Drop shadows are not necessarily black all them time. You as an art director have to see what color your visual is and to think would an orange have a black shadow?
I will post something for you for visual cues.