Oh Patty! What have you done? Yes, you over thought the whole art direction.
Try this, make it an all white BG. Make your copy in the center with medium-big font size sans serif font in the color of the fruit (in this case, orange). Place your juice carton on the bottom right corner, add a 25% drop shadow and a reflection. Make your tagline small and all caps and make the color the same color as the Dole logo.
Also try a very linear gradient of white and a very, very light gray from top to bottom.
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Oh Patty! What have you done? Yes, you over thought the whole art direction.
ReplyDeleteTry this, make it an all white BG. Make your copy in the center with medium-big font size sans serif font in the color of the fruit (in this case, orange). Place your juice carton on the bottom right corner, add a 25% drop shadow and a reflection. Make your tagline small and all caps and make the color the same color as the Dole logo.
Also try a very linear gradient of white and a very, very light gray from top to bottom.
Try that and see how it looks. Good luck.
Wouldnt adding an orange make it seesay?
ReplyDeleteYes. Don't put an orange.
ReplyDelete