Okay, so these are my oasys of the sea campaign. I am targeting people that need a break for their life, they need the best vacation of their life, and they are workaholic.
1. So, the 1st one can be print, billboard, or bus shelter. I'm showing stacks of rum glasses, empty, someone just finished it. it's on the table, and the mood is like inside a bar, someone who's really stressed out about his job is getting drunk and imagine a really great cruise vacation to the caribbean. The line says "Dreaming of a Caribbean cruise?" or "in need of a great Caribbean cruise?".
2. This one's an ambient bus shelter ad. Basically, i take off the roof of a bus shelter, arrange a really nice pool side kind of thing, like if you're inside a cruiseline, they have a really nice pool side. By showing this, people who use/not use bus shelter, can still see what's inside and like "wow, i want to enjoy the real one."
3. Same, bus shelter ambient, this time i want to hang a dream bubbles in a bus shelter. Inside the bubbles i'll put some scenes that people usually enjoy while they're in cruise.
4. Last one, it's a bus shelter ad, on the out side of the shelter, i put a print that shows a ship's mirror, and inside you can see all the great things that you can get inside this fabulous ship, but it's a print.
I really like all of these, but i need your response so I can take all these further to a better executions, thanks!
I think you are missing the whole key message of 'Oasis of the Seas'. Right now, the ideas you have can be for any cruise line and any resort. The big idea for the 'Oasis of the Seas" is that, it's the biggest floating cruiseline in the world. An with all the amenities on board, it feels like it's a floating city/resort. Try again.
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