This is for the attune campaign that follows our previous idea, which is the T-shirt with bubble wraps, that says it protects our immune system.
1. We'll place a glass filled with sterofoam on every side of the elevator, as if to say we'll protect you. Our tagline is 'Protect your assets.'
2. Seatbelts would be placed in Taxis that will look like a sterofoam and it says 'Attune, protect yous assets.'
3. A giant plastic ziploc would be placed on bus shelter glass, so you can see people sitting on the seats and they will look like as if they're inside the ziploc.
Let us know what you guys think, thanks!
You're getting there with 1 and 2 but not there yet. It's not interesting enough. You have to make the customer feel more secure. And a seatbelt is already a secured device. Can you twist this somehow?
ReplyDeleteI'd scratch #3, don't suffocate your customer.