Saturday, November 14, 2009

ATTN TIM, RYAN - LARA

Is the tagline Mouthful of Good or Mouth Full of Good? And are they working with the campaign? Please advise :)

2 comments:

  1. Yes and no. Yes because your tag has a double meaning. No because you're not really saying anything good/healthy benefit on your headline. Like the banana bread. How is peeling mouthful of good.

    I like the tag, but you might have to tweak it to accommodate your other lines.

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  2. First: This tag has undergone more changes than (fill in celebrity here).

    Second: The concept behind the current tag is that the product is known to be healthy by its current demographic, and if we had a microsite, we would play more into that. A mouthful or a mouth full doesn't really matter to the fact that "good" could be either taste or health. I originally liked Mouth Full because it looked better on paper. But mouthful is the more accurate word choice. As per the tag not being relevant: I am affraid it is the best it is going to be.

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