I added some edits to the sharks brief, please use this one for your work. Anyone else who needs a brief Sharks can use this to if its fits your work. If you need me to email it send me your email address, mine is ecsv23@gmail.com
Brand: San Jose Sharks
Planner: Erica Vaughn
Why do we need to advertise?
After a long break, hockey season is here again. It’s time to remind the Bay Area fans that the Sharks are back and it’s almost showtime. We want to build up the anticipation for the fans, remind them that tickets sell quickly, and that this is not a season to miss out on.
What do we want to accomplish?
We want to rekindle the hockey excitement. Get ticket sales up and remind people that the sport to be watching this season is hockey. We want to get people ready to kick this season off with a bang, and remind them that there’s no team without the fans.
Who are we talking to?
Already existing Bay Area hockey fans (predominantly male)
What do we know about them?
The Bay Area hockey fan is unapologetic in their love for the sport. Yes this sport is violent, but that is what they love about it most. Broken bones, chipped teeth and black eyes are part of the appeal to these fans. Nothing satisfies the hockey fan like a good fistfight after one of their favorite players is shoved into the boards.
What is the most insightful message?
No carnage, no glory, this is hockey.
Mood/tone/brand adjectives
Unapologetic, bold, rich colors, unpredictable, fast paced.
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