I think a single color background look nicer than a gradient. For the ketchup; I place the CTA at the back of the packet so that it doesnt look too crowded in the front.





Integrated Communications explores the process of creating big ideas that translate across a variety of mediums. Through a series of assignments, students will learn to strategize and execute high-impact campaigns.
Agree. The color you have now on the background is much more clean looking.
ReplyDeleteFor the kecthup, you still have to indicate it that it is ketchup. It might read as candy. Otherwise, the ketchup is approve.
The other 2. The lack of integrated elements are missing. You have the CTA on the billboard in the corner and on the cake, you have it with the logo. Be consistent. If you have to take down the CTA to the blue background, do it. And don't do a slanted version on the cake. Not working. If you place the CTA behind the blue background, make your text white.
Also brighten up the product a bit.