Accu-Chek roughs (josie)

Just wanted to post some ideas before class Thursday-

A. So the brief talked about accu-chek being a convenience and making the lives of those using it a lot easier.

- One placement would be waiting in line at the grocery store, perhaps on the floor or at the check out counter, by the conveyor belt. Showing that it is an inconvenience
- Another placement would be a billboard on a major highway, hinting at the fact that you're inconvenienced by waiting in traffic.
This would be copy-driven and talk about how convenient Accu-Chek is and you can do it anywhere, anytime

B. Since the consumer wants it as an "everyday thing" I was thinking of how people would use this product in public if they wanted to be subtle

- Something with an accessory belt or as a cell phone, not sure on the media, but showing how it is not something that is abnormal, but a part of your daily life
- A second placement is hinting at its compactness, so I thought it would be interesting to place it in the women's bathroom in the tampons case, to show how it is compact and convenient

C. This idea is how Accu-Chek makes your life easier because you know what your sugar levels are at any given time and do not need to worry about it

- Placed in the grocery store or deli more specifically, the screen that tells you what number is being served.. this would also be copy-driven, saying something similar to "is this your blood sugar level?" or "do you know what your blood sugar level is?"
- Walking across the street we see the signs that countdown how many seconds we have left to cross. This would also hint at your levels, and the copy would differ from the other placements with "don't let this number scare you"

These are still rough and there will be more on Thursday, but just thought I'd get it all down for now