Accu-Chek. Lori and Syanne

Hi Ryan, for the third media for our accu-check campaign, we were thinking of having a swag/give away of mechanical pencils that you push on the side, and we can put the accu-chek stripe in the button and place the copy to explain what accu-chek is.

Here's the rough pictures we took just to show how the pencil works.

I've also posted one of the accu-chek execution to remind you what our idea was. This is the old version and I'm still working on refining it, our second media was the website and banner take-over. Let us know what you think.