I unfortunately lost my file for Sharks. It's a bummer, but now I get to be more creative. I'm still doing the same campaign but I'm going to focus more on the sharks' teeth. I've been struggling with the guerilla but now I think I've got an idea that can work.
On metal gates, I'll replace the top spikes with sharks' teeth. Their will be a sign posted in front of the gate saying about entering at your own risk since it's shark season.
Another guerilla idea is replacing the tire spike strips with sharks teeth. This can be potentially very strong since it's definitely about "do not enter."
Will these ideas work? I'll comp them both out.
Great idea, however, you ran into the same problem I had. Maybe if you had flipped your first comp so that we are not reading it upside down?
ReplyDeleteahh i know. im going to have to shoot it. i'm not sure where the copy should actually be. If it's against traffic, most people won't be traveling that way. If it's with traffic, it might not have the same impact
ReplyDeleteYour 1st idea was great. You can combine your new idea with the 1st one you had. Just make sure your look and feel in integrated. I think the metal gates are stronger re: ad placement.
ReplyDeleteYou have one guerilla already, use your 1st idea for outdoors. Add copy to your guerilla in the same tone as your 1st idea. And you're done.