Nooka Ideas

Nooka Ideas:

1. Ahead of it’s time
This idea I was thinking of showing people from the past like 50’s or 60’s wearing the accessories that Nooka offers. Since their products are for both female and males I was thinking of showing men doing the womanly duties such as cleaning and cooking wearing the products that they offer and vice versa for woman. These would be print pieces. I was also thinking of having direct mail pieces of paper dolls with this same look that you could dress up with the different watches and belts. Not sure what the third piece would be yet.

2. A world without design and color
This idea is about how our world would be without color and design. Probably copy driven with and plain with black type. Some copy for this would be:
Headline:
“Maybe a nice pink square would like nice here. And here. And here.”
Tagline: Nooka. Rethinking the way you see things.

Headline:
“Blue straight line, yellow straight line here, Red line here, Repeat pattern.”
Tagline: “Nooka, Rethinking the way you see things.”

These would be prints, online web banners, billboard, and bart ads.

3. Standout from the Crowd
This idea would be like a “Where’s Waldo” concept but instead people are in crowded places and the only thing you notice is the person wearing the Nooka product. Probably print, web, and bart/bus ads.

4. A piece of New York
The idea here is no matter where you are at New York is always with you. I was thinking a two page spread with one side showing San Francisco(or any other recognizable city) and the other side New York.