Mei Kim Nooka

I was thinking about your concept, and what I like about it is the juxtoposition of two different ideas, in your case male and female. When I combined that idea with the "I don't give a shit" New York attitude, I came up with a more balanced, and ultimately a more wide spread camopaign idea.

So for the ad with the tampon dispenser near the urinal:

Don't subscribe to titles like "male" or "female."

Nooka— No one style. (The tag plays on the idea that their range in fashion is extensive and at the same time it not for any specific type of person.)

So off that idea, we could also do...

Don't subscribe to titles like "high-fashion" or "low-fashion" (You can show a high-fashion model, being bombarded with paparazzi, and on the corner a normal guy eating a burger.)

Don't subscribe to titles like "late" and "early" (show a group of young adults after a night of partying, passing a group of construction workers going to work on a city street.)

What do you think?