Obviously this is a rough, but Ryan, is this what you were suggesting when we put the actual food + name on top? Going to play with the background more, but I wanted to get this figured out before I move on with other flavors.
most textures I thought of when thinking of food were plates, napkins, placemats, wooden tables.. Patty, if you can think of more that would be more suiting, let me know. I'll be in the lab this week again, so we can figure it out then.
NIce comp, its moving in the right direction visually. Conceptually..... what are you trying to say?
ReplyDeleteCherry pie is the desert not the stripper is intriguing. But the pay off "grab some energy" is disappointing. It does not make sense because I am trying to relate it back to A. strippers or B. dessert
Fix that part and you'll have something good..
hahah this is def moving in the right direction. maybe a picnic sheet in the back instead of wood? just try it maybe
ReplyDeleteYes. Find a better picture of the pie. Maybe sideways or on a plate. After reading your copy and tagline. There is a misconnection of the two lines. I'd have Tim play around with your taglines to payoff what you are trying to say.
ReplyDeleteCan I suggest if you can use the color of the wrapper with the corresponding flavor. Also I'm banning you the use of the color BLACK on this campaign. It will look more appetizing if you don't use this color.
Background comments, not bad. I'd play around with it some more. The wood is not working with the cherry pie flavor and is that a paper placemat and you turned it into pink? I'd tone done the pink on that one.
Nice start. Just keep playing.
Just a quick "what I was going for..." with the tag line was a simple call to action that has a direct meaning, and also a voice that relates to our demographic. Each flavor is different, and while the tone of the copy is consistent, the topics are not. My point: it is o.k. that the tag stands alone from the copy here. This is the only ad we have that will introduce strippers. I would suggest if we change the tag, we go with "Grab Your Energy"- which is a little more direct a play on the double entendre/ masculinity of the product. Or, it could be complete shit. How does the team feel?
ReplyDeleteI personally liked the idea of "grab your/some energy" because that was the whole point of the bar. It is an energy bar and our brief is targeting men, so it is more suited that it is "grab" which gives it such a nice little agressive/masculine tone to it. I actually really like "your" but I do agree it doesn't necessarily fit the line on here. I think it does for the rest of the lines though. patty?
ReplyDeleteI agree with Ryan that the tagline feels slightly disconnected. The copy has a comedic tone, but they don't relate too much to energy.
ReplyDeletemaybe something like "bold energy" can relate them back more.
Can you add something to your headline so that your tag will connect better. You have to entice the reader so that when they read your headline, you'd want them to be thinking 'WTF' and then you pay it off with the tag.
ReplyDeleteJosie & Patty: I forgot to mention this earlier, don't use all lowercase on the flavor name on top of the page. Try another look.
So an alternate tagline for this campaign that ties in the flavor aspect could be: A Taste of Power. Or we could add "Get your hands on some[insert flavor] So, this ad would read: Get your hands on some Cherry Pie. The dessert, not the stripper. Grab your energy.
ReplyDeleteWhat are we thinking?
sorry I have been MIA....I like grab your energy but you have to make the tag make sense, if people are saying that they dobt get it, then the genral public wont either....just a thought, maybe think of a way to tie it all in
ReplyDelete