Diet Snapple

Here are some ideas for the Diet Snapple Campaign.

For the first one, I was thinking of giving target consumers an elastic paper where they can stretch and you can see the bottle of Diet Snapple. Tagline would be "A Slim Drink."

The next one would be product placement of floating apples to show how light Diet Snapple is. I was thinkin maybe it could be floating up on the ceiling too. A tagline wil tell target consumers where to find the drink in the supermarket.

I think it would be funny to put the diet snapples on a fake weighing machine in the supermarket that will show how light the drink is and “low calories”.

Another idea I have is to put a diet snapple in a transparent pill case besides a bunch of diet pills to show them there is another way to help your diet process.

For the next idea, I hope to put a distorted mirror in the shape of a bottle outside a supermarket. When someone walk pass the mirror, they will see a slimmer version of themselves.

This product placement can be put in any stores that sell fresh fruits where we put a bunch of apples that looks slender and slim next to real fruits. We would also place a board above our apples to explain our brand and product.

The next one is a glass where we will have an apple sticker on it. When water is poured into the glass, the apple will be distorted and look slimmer than it was. Another sticker of the product and brand will be place on the glass too.