ATTN: Megan & Ryan. We've been trying to get feedback from Megan about copy for a while now. We also went to a workshop with Mark Edwards for headlines/taglines. He suggested a structure of My X. My X. And you guys had suggested using "Signature" in our tagline. Please advise, we have been waiting for a response from Megan in order to move on to the next level.
We are having problems with the tag because adding the tag in to the pieces would create more elements and I feel would break the hierarchy of headline, CTA, showtime logo. Unless we put the CTA underneath the Showtime logo, and the tagline underneath Dexter.
Personally, I think the last one works the best in terms of Headline, Logo, CTA, Showtime Logo. It is almost as if Dexter is signing it.
Yes. The 3rd one works best. Get rid of the 'signature'. It's not working with your headline. I would model your other 2 media placement similar to #3. And yes, the logo lockup feels like the signature without saying 'sincerely'.
ReplyDeleteI've forwarded the copy to Megan the last time you posted the options, I guess she hasn't replied. Go and focus on 'My X. My X.'