Not too crazy about the font either. It still feels like it's missing something. Did you try dressing it up. I feel like you haven't stepped out of the box when it comes to designing and art directing your pieces. Go to the Busch Gardens website and see if you can grab elements from there to match with your ads. It's better if you showed more of the 'out of the box' ideas than a plain visual and copy.
Add texture or use color tones to add that Busch Gardens look and feel. With this plain look you have, it feels more like it's for Six Flags.
Ok, the copy for the "By contrast" ad, is "By contrast, other rides are just transit." Lose the "the" before "other"
For the baggage claim, the copy was, "Now claim your adventure."
As per taglines; I know we keep coming back to that, and I apologize. I have gone back to the drawing board and narrowed it down to: "Let go." -It coveys that the average American is a little high strung, as well as the obvious connotation of letting go when on a roller coaster, and putting your hands up. What do you think?
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Not too crazy about the font either. It still feels like it's missing something. Did you try dressing it up. I feel like you haven't stepped out of the box when it comes to designing and art directing your pieces. Go to the Busch Gardens website and see if you can grab elements from there to match with your ads. It's better if you showed more of the 'out of the box' ideas than a plain visual and copy.
ReplyDeleteAdd texture or use color tones to add that Busch Gardens look and feel. With this plain look you have, it feels more like it's for Six Flags.
Go all out. Break design rules!
Yeah I agree I dont really like the font either, I feel like it's taking away from the ads more than helping....its too harsh I think
ReplyDeleteOk, the copy for the "By contrast" ad, is "By contrast, other rides are just transit." Lose the "the" before "other"
ReplyDeleteFor the baggage claim, the copy was, "Now claim your adventure."
As per taglines; I know we keep coming back to that, and I apologize. I have gone back to the drawing board and narrowed it down to:
"Let go." -It coveys that the average American is a little high strung, as well as the obvious connotation of letting go when on a roller coaster, and putting your hands up. What do you think?