1. The image is a washing machine door. We would either have it sloshing clothes around to signify your stomach with build up, or we would have it empty to signify how attune helps you stay light and cure build up.Tag: Release the Pressure.
2. This idea is about protection. Attune will help protect your immune
system.
Tag: Immunity Amped.
3. Fast Lane: This campaign would show why Attune benefits it's users.
Attune will take you out of your slow, weighed down feeling and put you in the fast lane. When you eat attune, it's always fast and the track is clear. These images are super market and freeway placements.
Tag: Express Metabolism.
4. Defense: The first image would be at a super market check out lane, the moving conveying device. The germs and bacteria are being erased by the attune bar. The second one is a web banner where you use the attune bar mouse cursor to erase the bacteria.
What is the main idea on the creative brief from your planner?
ReplyDeleteIt's supposed to make you feel lighter and healthier. But the brief also mentioned that it protects you immune system.
ReplyDeleteThere is something on #1 and #2. It's half-bake. What if you tie in all 3 (lighter, healthier and protection).
ReplyDelete#3 and #4 are not working.
Ok, with the umbrella idea make it more about germs. The top can say attune, but maybe the inside of umbrella has this plastic sheet sort of dangling over the persons head. And in the plastic blanket sheet it has all these plastic looking germs. So attune is catching all the germs and keeping the immune system healthy.
ReplyDeleteAlso i feel you can go deeper with the shirt idea, it just seems that it dosent fully connect.I'm trying to think of something to creatively with feeling lighter. You're onto something it just needs more.
ReplyDeleteHello...this is Daniel from Attune Foods. I wanted to say "hello" and offer to send you some bars to enjoy.
ReplyDeletePlease reach out at 415-486-2103 or at daniel@attunefoods.com