For the storyboard, I feel there would be a bigger punch if it was a conversation, instead of showing images of the roller coaster. Also, we can realistically film it. I was also thinking it could be a radio spot instead.
The basic copy I came up with is as follows. Can you create the script and I'll work the storyboards around it?
Woman: Remember that one time when you said 'I shouldn't be scared? That I shouldn't be nervous? That I should just calm down and let it take me?"
Child: Well yes, Mom. When we were waiting in line for { roller coaster }
Woman: You lied. Now go to your room.
Announcer: Busch Gardens- We dare you
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Hmmm, I don't know. The conversation aspect takes the viewer away from the action, and it loses the comedic payoff. I like the idea of a radio spot, but the media was decided by the planners.
ReplyDeleteI thought one was our choice. Do you want to finalize this one out because I'm unsure of how to communicate it the way you probably intending.
ReplyDeleteYeah, not a problem. The "our choice" was actually our planners choice, and they decided on airport/micro site and tv. I am pretty sure that we are only turning in the marker roughs tonight, so we are pretty much set in that department. How are your concepts coming? Did you need any copy work there?
ReplyDeleteI finished so far
ReplyDeleteThe Modern family campaign:
The storyboards. I posted copy a while back ago and it's still on here for the copy if you want to review. The ending copy is going to change a bit since I did different frames.
Josie has obviously been working on the minisite.
I can place the images from the blog into a layout for the stop motion.
2nd Campaign: We dare you
I drew out the carousel.
Your going to do the storyboards.
I'll sketch out the banner ad as well with the feet. It needs help with copy so I'll post it once I can.
3rd campaign: Disclaimers
This will need a lot of help with the copy. I'll post this soon, on the roughs, it explained the idea if you want to go back to that and start brainstorming.
For the "we dare you" campaign, either one of us can comp the online video game and not do the banner instead.
ReplyDelete