For my Sharks billboards, I still think that implying on the win numbers works with our target (already existing fans and making them excited about this season) as well as my concept for shark attacks/warnings. (will change the logo to the one with their name on it)
Here are other options I came up for "victims":
Last year/month's casualities
Last year/month's prey
You don't want the fans to remember what happened last year. Unless they won the Stanley Cup. Implying on the number of wins will not add anything to your original concept. I would step back to your original idea, which is awesome an re-think your whole campaign.
ReplyDeleteI feel like you don't want to continue with this client. This is one weakness you don't want your future creative director to see. Don't give up. You can do it. You had a cool idea. You just need to support that cool idea of yours into 2 more execution.