Sunday, September 27, 2009

TRUE BLOOD ART DIRECTION


We're showing a bit of the new art direction style our campaign will have. It's still rough, but this is the design for the condom.

We are also going to be delivering
A web banner for Opaque pantyhose. With these great pantyhose, all marks will be concealed.

A print ad for an "You're not welcome" mat

The bandaid as an ambient at the stores.

The makeup kit as a guerilla.

And the last one will be an article in Newsweek where it describes the success of the Revamped brand.

3 comments:

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  2. I like this one much better than the first. Graphically more pleasing! =)

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  3. Much better! I would put an emphasis more on the sub head with the word condom and that it's readable. Also emphasize the silohuette of the condom. The embossed condom.

    Can you tame it down a bit on the design cues? It's looking to feminine. Other than that nice job.

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