Hi guys,
The following are my ideas for the SHARKS campaign. I apologize for the late posting but I have been very busy. :(
K, so first idea revolves around placing a massive ground poster that will only be visible when someone is looking at it from really high above. So picture this been at the bottom of the Westfield shopping center in San Francisco, and you are looking down it at it from the last lever at Nordstroms. ( you know you can look all the way down) The poster will give you an illusion that people are walking on water and there is sharks underneath waiting to attack. The headline will read something like, "We know your next move..."
My tagline will be SHARKS, we bite real good.
2. It will be a big billboard where you can see the target all the way to the back, but you will also see a lot of shark fins ripping through the floor preventing the person to get close to the target. The line will read something like, "get close at your own risk."
SHARKS, we bite real good.
3. This will be a set up at different bart stations or different locations where people like to hang out. It will be a replica of teams that the SHARKS have defeated this season and they will be missing a chunk out of their uniforms. Fans will be able to place their bodies behind the ad and take pictures. Making them seem as if they are actually missing a chunk from their bodies.
SHARKS We bite real good.
1 and 2 are intersting. Just remember your media placement. I would work on a 3rd one. Your #3 is kind of boring.
ReplyDeleteYour tagline needs work. Play with it some more. Bring in tagline options in class so we can review it or have a copywriter help you.
Start computer comping.
Idea for #2, instead of putiing it in a billboard. Why not put it on the streets as a guerilla. Set up a goal with just shark fins surrounding it. And just put your tagline.
ReplyDeleteYour idea #1 is already a guerilla so I'm not sure how will that work.
You need 1 guerilla and 2 outdoor.