Nissan Cube- Liz, Ben, Kodai, and Michele

Cube Footage is the main idea.

1. Flash Mob - this would include an actual Nissan Cube in a public place filming other people from the inside of the car. We would have messages on the car that said something like (scare the person next to you, or make a funny face at the next person you see) this would be our Cube Footage. Then the flash mob would actually be 5 people from the car getting out and dancing to a routine (possibly more people run up to join the 5), after the dance they take off running. There would be many flash mobs throughout the week and/or day. We would include a website with streaming video so that people could watch this flash mob/cube footage happening in 4 major cities at once.

2. Cube Diaries- this would be a mini-site (the link would be on the main page) which would let Cube owners upload their own cube footage. The footage would be about what they (the owner) has captured on film, something crazy or interesting happening around them. You would be able to watch the videos and comment on them.

3.Wannabe - We will actually be producing a 'wrap window' sticker that will give you the cube look on any vehicle. We will have stands at gas stations offering to put the 'window' on your car. We would take pictures of all the cars we set up, and then post the pictures on our website under Wannabe. People will vote for their top 5 favorite wannabe's. Booths at malls are possible as well, to hand out the sticker.

4. Direct Mailers - We will send direct mailers to all current owners of Cubes, informing them of the personal cube footage upload to get them more excited about their car. The same direct mailer piece will also be handed out to buyers or perspective buyers at dealerships so that they know the cube is an awesome mobile device that will give you a good time.

Let me know what you think. (also if my group has anything to add, please do)