Monday, September 7, 2009

More Concept!

Here is another concept I was working with Billy. Since cube is said to be a mobile device instead of a car, we decided to introduce it as the future of mobile devices, (ex: handphones). I think this concept is interesting because we are trying to tell our target audience that instead of calling and chatting, the future of mobile devices would bring you to your friends.

The first idea is to send a shirt that is design to look like those silver racing suit. The Cube Logo will be on it and it will raise awareness of the brand.


This is an actual size car that is wrap in a handphone container. It will be place in shopping mall to relate that this car is the future of mobile devices


A billboard with the car(actual size) stick on top of it. The roof is slide open like a handphone.
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2 comments:

  1. crazypattycakesSeptember 7, 2009 at 11:30 PM

    I like the handphone idea in the mall. i feel the billboard is just a repeated idea that won't work because of safety issues. Branch it out in a different way.

    The sweaters would make an awesome awareness-- maybe more cubeness to it rather than just silver? You can hit a lot of cool features by just picking at it a bit more.

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  2. InstructorSeptember 8, 2009 at 5:18 PM

    Like the overall concept, especially the first idea with the racing cube prepackaged shirts. The second and third are interesting but feel similar to the campaign for mini. You're heading in the right direction. Keep working at it.

    See this mini execution:

    http://antenno.typepad.com/antennoblog/images/mini_marketingblog_3.jpg

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