Michele Brief

Dexter

"People fake a lot of human interactions, but I feel like I fake them all, and I fake them very well. That’s my burden, I guess."

Strategic brand platform:

What makes Dexter so appealing?

Narratives core = dark humor.

The show exposes life morphed into something absurdity recognizable.

marketing/communications objectives:

The show is moving from Thursday nights to Sunday nights and does not want to loose viewers. We want to create a HYPE -& to get viewers pumped up for the season. We want to see activity on fan sites and gain underground/press coverage.

product/service:

Dexter season 4-

PREMIERE: SUNDAY, SEPT 27 AT 9PM ET/PT

challenges/barriers:

Spoilers to the fourth season.

Public limitations due to Dexters graphic nature.

target audience:

The target audience is pumped for the new season to start. They are in with Dexter withdrawl and have had to watch reruns over the internet.

Dexter is not for the squeamish. The target viewers can handle horror, blood, and killing. But consider "Slasher flicks gross."

Audience is attracted to dark humor & risky reason. Their biggest turn off (is asking or thinking) "What was the point of that?"† verything needs reason.

proposition:

LAUGH BECAUSE IT HURTS

reason to believe:

dark humor-

dark comedy-

black comedy-

Humor that is viewed as dark, morbid, cruel, offensive to some, and or graphic in nature and is yet, still found funny.

Dark humor is my kind of humor, personally. It submerges into unpleasant endeavors and emerges with a funny story found humorous to the masses.

Verbally describing a horrible incident in graphic, long winded detail can be found funny in itself. Or describing something that is seen as disgusting to most could be funny as well.

One comic known for such a thing as dark humor would be famous Bill Hicks who passed away from pancreatic cancer in 1994. Over half of his jokes and satiric descriptions could be taken as dark humor, and some of the funniest and most quoted jokes of all time.

Another would be George Carlin, the master of satiric rants.

A man kneels tremulously to the asphalt in the middle of a bridge connecting two major interstates to each other. He breathes slowly and his mind races vigorously as his heart began to beat with anxiety. He raises the handgun to the right side of his temple as dozens of bystanders gasp in horror. He hesitates, thinking of that morsel of a possibility that perhaps the angle of the gun relevant to his skull would not be the exact mathematical trick of successfully firing the bullet in the effective trajectory to demolish his brain in the correct matter in order to achieve death as quickly as possible. If these aspects were not met then he could end up being a half head having freak, or a vegetable for that matter. After repositioning the .45 caliber semi automatic handgun to the inside of his mouth he comes to the same shaky conclusion that it still might not work. He fidgets the end of the gun awkwardly to point at the top of his scalp. Again, the same conclusion. Finally he screams out, "I just can't do this!" and throws the gun to the asphalt haphazardly, not thinking of the possibility of the gun going off once it hit the ground like the clichÈ one would see in a movie. The gun unfortunately does and the bullet strikes him in the foot, penetrating through his toes and out the other side through his boot. He yelps like a puppy and falls to the road, cradling his foot in pain. "This just isn't my day."

(If you found that funny, you can consider it dark humor.) (urban dictionary)

††† Contrary to what you believe a person should be.

††† Michael Jackson = made by peoples jokes. He's a hero who goes off the deep end. Our interest in him is unexplainable.

tone and manner:

http://www.msnbc.msn.com/id/26613008/

"This season, we're going to deal with: Can a serial killer juggle a personal life, work, and his hobby?

Sara Colleton. "In other words, can Dexter have it all? Which is something all of us grapple with every day of our lives. So we're taking something that is a very human dilemma and putting it through the prism of Dexter's special needs.

format: Open

media plan: Open

project time table: