IDEA 1:
Tag: It's in your blood.This campaign shows how the best parts of six flags are in your blood. The dips and loops of roller coasters will lend a helping hand.1.Print-An arm that has a defined vein with loops and swirls.[Line: Feel the Suspense.]
2.Web Banner-A heart monitor that appears normal until it shows dips and loops, it might flatline at the end.
3. Billboard: A blood pouch (like in hospitals) positioned high with the cord spiraling and looping lower across the board. [Line: What a rush.]
Waiting on the comps.
IDEA 2:
Tag: Curb your adrenaline.
or Tame your adrenaline. (still working on more)
This campaign is stating that there's an appropriate time and place for adrenaline.
1. TV spot or Viral
-girl is studying in library and
it's very quiet
-there is a heart beat noise that
keeps getting louder and louder
-finally it drives her crazy and
she screams (it was her heart)
2. Print
-A student in a class surrounded by other students who are asleep, groggy, and not paying attention gets enthusiastic with a sign
3.Guerilla
-There is a person who appears to be jumping on, h
olding onto, or crawling up the bus. The adrenaline made them run to catch the bus.
IDEA 3:
Tag: Embrace the Urge.
Accept the Urge.
Embrace the Scream.
You can't fight the scream.
Continue Screaming.
Keep on Screaming.
Carry On.
Scream On.
This campaign is all about screaming. Six Flags is so fun that you won't stop screaming. Incorporate screaming into your normal lives.
1. Guerilla
-The "people on the bus" faces in the windows will look like their screaming. We could leave it at that or possibly put roller coaster seats underneath. This might also work with just the seats, but it really wouldn't incorporate screaming
though.
2.Print
-basically the image explains it all
3.Web Banner
-It would move and have sound just like a mini roller coaster, made out of letters.
IDEA 4:
We are still working on this idea and it's not ready for critique. It will be submitted later.
SORRY FOR THE LONG POSTING.....LET US KNOW WHAT YOU THINK!
Good start.
ReplyDeleteI would lean on idea #1 and #3. Not too crazy about #2. Your #1 is you strong one out of the bunch unless you have more.
Go crazy on #1, but don't go too crazy where blood will make you sick. #3 has potential to be great as well. Can you put more twist on your web banner and print on #3. This looks so simple it might be very awesome once you get the big twist. Play with this idea some more. Push it to the boundaries. I would even use the tagline from #1 to #3. It works well too with the idea.
Push it. You guys can do it.
I like #3, especially the bus with people screaming. The hard thing about going with #1 is that some people do have medical problems and showing the heart monitor could be interpreted as a negative.
ReplyDelete-me
Megan, do you like any of the tags from the list for #3? I suppose the one i'm leaning towards right now is Scream On.
ReplyDeleteLiz, Syanne and Kamil for SIX FLAGS (Michele)
ReplyDeleteIDEA 1:
Tag: It's in your blood.This campaign shows how the best parts of six flags are in your blood. The dips and loops of roller coasters will lend a helping hand.
Good job. This tone has a frat toughness, that is exactly the underlying feel of this group madness. (I get totally confused when you say the dips and turns and something about a helping hand.. can you explain that in other words or through examples?)
It's in your blood - is ok as a tag. Only people apart of the same family have the same blood and sororities and fraternities claim to be "brothers" and "sisters"
What is it that is in their blood?
Here you can tie in Greek mascotts and almost reveal secret traditions in sororities or fraternities.
1.Print-An arm that has a defined vein with loops and swirls.[Line: Feel the Suspense.]
(I somewhat feel the suspense here, but be careful, not to show an inside of an arm and veins, there's too much of a heroin correlation there)
2.Web Banner-A heart monitor that appears normal until it shows dips and loops, it might flatline at the end.
(I again see the suspense you are trying to create here, but in the end, people are left with the thought of death, which can be touchy. Try and highlight something else that feeds, inhibits, or exhilarates the target. )
3. Billboard: A blood pouch (like in hospitals) positioned high with the cord spiraling and looping lower across the board. [Line: What a rush.]
Waiting on the comps.
(OK, blood isn't working here... BUT The tagLINE is great. What a rush...They do things for the rush, for the experience... There is even a whole week dedicated to the rush (the excitement of initiating new members. )
IDEA 2:
Tag: Curb your adrenaline.
or Tame your adrenaline. (still working on more)
(I wouldnt use the word adrenaline... to say:
This campaign is stating that there's an appropriate time and place for adrenaline.
"Its right here and right now"
"All for the sound of GO!"
"HERE, we go ALL OUT"
says the same idea with out using the word adrenaline.
1. TV spot or Viral
-girl is studying in library and
it's very quiet
-there is a heart beat noise that
keeps getting louder and louder
-finally it drives her crazy and
she screams (it was her heart)
(this would work if the sororities played pranks on each other...)