So, I've got some visual ideas.
I was playing around with a "let's prey" or "sharks prey" to play off of their predatory status and to kinda do the pray to win a stanley cup this year. i dont know if it can be twisted in a different way that its not them praying to win a cup though.
anyways, other than that, it will just be an awareness campaign for their new season. I want the Stanley cup to read through though.
On a bus--the glass will look like smudge marks of faces shoved on the boundary walls of the ice rink.
I originally thought of that as a billboard, but a bus is just smarter.
I don't know if this is guerilla or ambient, but a shark in a coffee cup. This is a really loose suggestion. I'm sure theres better guerillas.
I don't know if this is defacing the team. God I seem to do that too much. At a smoke shop, there will be a strategically placed open box of empty cigars with Sharks.---close but no cigar?
A bus shelter designed as a Goalie net
A penalty box at a kindergarten class--- or something along these lines for guerilla.
I just shot some ideas out hoping to get quick feedback. I'm liking the the bus shelter and the bus with the smudge marks. What do you guys think?
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Your goalie and penalty box have some potential as a campaign. Not at a kindergarten class though. Mash them up and just make sure you tie in both the hockey part and San Jose Sharks. Do a little research on how many goals or who has the best stats in the SHARKS team. Start there.
ReplyDeleteBe unique. Put a twist on those. Good luck.