OK, so here are my thoughts on the Sharks:
1. "Make this year count"
This campaign would feature the stars of the team like Thornton, Marleau, Nabokov, just to name a few. I would have billboards that show the Shark's players smiling but instead of people teeth they would have shark teeth, even maybe some missing teeth. Also, maybe a fun fact about the player. With a logo and tag line that says "100% Shark. 100% Hockey" or "This is Sharks territory."
2.Shark!!
This idea is about how people scream "Shark" like when you are in the water. I would have buses and taxi's transformed into Sharks with fins on top. Also, maybe place fins in drinking fountains around San Jose, with some copy like "The season is coming." Other idea would be to have the Shark head being at the end of a tunnel so the opposite side could see cars coming out of the sharks mouth. Some shark bites around buildings or trees with the SJ logo might be cool too.
3. The ultimate fan:
Just like one but instead of players it would be fans who have the shark teeth with facts about the team.
4. Competitors:
This campaign would feature how the Sharks would defeat or scare off the competition. For example place fin in a duck pond to scare away those dang Mighty Ducks.
Just a few thoughts. Let me know what may work and i can come up with more ideas.
Sharks scaring off the competition is interesting. But please avoid using an actual shark, like the kind with fins. See how you can the idea further.
ReplyDelete1 and 3 are interesting as well. You just have to nail the copy.
ReplyDeleteComp #4 and let's see how it works.
ReplyDelete