The micro-site:
Here is my most recent update on the cards and the micro-site. The cards will be written from the CUBE car to the consumer, and adding in some attributes but in a correct way (so it's not like "s/he" is just describing herself/himself). Also, the micro-site has the information about the event and will had other tabs that can lead to discussion (community). More pages to come, this is just for critique. :) Also, please lend some advice fro the font if it is too tacky, otherwise I am going to write it out myself.
I really like your visuals for the micro-site, It really ties in with your concept.
ReplyDeleteThe font is okay. But i'd suggest using a standard web font for the body copy. I'd keep the headlines in the "hand writing" font.
ReplyDeleteFor the handout, I'd leave (-Scarlet Red) up front and do a treatment maybe in a more saturated color at the back so it's not flat an white. On the back, do a treatment to the site address or something and maybe add the scarlet red again with the car. So the end user will get a connection that it's the color of the car.
On the site. I like how clean "Hey, let's meet." But you need to art direct the rest of the pages so that it feels like its a car web page. You can tie in whatever element you will use on the back of the card on the remaining web pages.
When presenting the web pages, make sure it's in a window so it's clear that it is a web page.
You're getting there.