I feel dumb for forgetting to bring this in last week. Anyways, I'm remembering a great integrated campaign mainly because of one of its insanely genius guerilla web post. For the release of the Wario Land: Shake it on Wii, different media sources were utilized to create a strong ad campaign.
This link I found is a video of the what was on a youtube page. Its a regular youtube video until the screen starts shaking falling down! It's entirely too memorable.
http://www.youtube.com/watch?v=JQN1LQvkNa0&feature=relatedThey also set up a cool interractive video website with games included
They also had very successful commercials as a part of the campaign.
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