We have been brainstorming ideas for the Nissan Cube.
They're still very rough and we'll be working with the rest of the group later on, but thought we'd share and hear what everyone thinks.
1. Cube vs. Beetle
Using the beetle as a metaphor (actual bug beetle, not car) of the competitor.
Flash banners, billboards, app game.
e.g. the billboard can have the Cube on one side, the beetle being about to get run over
the flash banner could actually crush the beetle, the app could be about driving over it, etc.
2. Be Square
We'll be doing guerilla ads, placing cube shaped icons in normal environments.
visuals of square roundabout, traffic lights, tunnel, stop signs.
every round object will be basically turned into a square.
3. Think Inside the Box
We talked about this in class a bit - having a commercial with a "phone conversation" that's actually going on in the car.
Other ideas we have are a interior decorating contest of the cube as your hang out spot,
and a website where people share random moments that happen in the cube.
(kind of like txts from last night + photos)
4. Playing off Characters
Use iconic comic characters and make them square.
Square headed southpark characters, mickey mouse, etc.
We're thinking bus shelters, wild postings, stencils.
5. Lighting
We're thinking about using the mood lighting as a visual for this campaign.
Street lights in different colors as the car passes by, tunnel lights, BART (stop motion), so that drivers can visualize having the different mood lights in the Cube.
6. Equations
Have tape or floor stickers placed in parks, hotel lobbies, clubs, hot tubs and and
say something about how many of your friends can fit inside the cube and socialize.
We could also have a booth (cube booth?) in clubs, where people can experience being in the car with friends, different lightings, and music. (maybe make it interact with the people inside somehow. very vague i know)
That's it for now, thanks for following and let us know what you think.
Taiyo and Syanne
I really like the idea of Be Square. I'm wondering how you will tie it back to the Nissan though or wouldn't you? If you let the media and observers sort of find out or guess for themselves that might be cool. I see it sort of like The Truth anti-smoking ads where they bust out in song and dance and no one knows what's going on.
ReplyDeleteI definitely like the idea of be square where everything can be related to the shape of the car. I think I could see many interesting ambient from this concept.
ReplyDeleteI like the idea of think inside the box, but I'm not sure how the beetle plays into being the competitor. It makes it seem like cube is this big, bad car that likes to run over things. haha.
ReplyDeleteyeah the beetle idea came from the cube looking like a "bulldog wearing sunglasses" so we were trying to characterize it haha
ReplyDeleteLike #2 (be square). I agree that this is the strongest and would be interested to see more applications you can turn square - and how this concept translates to other media. Keep the ideas coming.
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