Okay, so I feel like I've got a great headline to where I can branch off from there for the entire campaign.
Encircle the Game.
This refers to the predatory status of the sharks and also for the fans to get involved in the game.
I'm going to stick to the billboard idea I had before. It's going to show a sharks player with his teeth knocked out. "Sharks grow their teeth back". I'm wondering if this headline needs work or if it communicates the idea.
Another Billboard image will be an actual shark slapshotting a puck with his tail.
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God I wish there was a way to reedit posts because I always seem to make mistakes in my over eager rushed ways. I meant to say "Encircle the Game" is a tagline.
ReplyDeleteThe tone of your tagline is not as strong. In other words you have to be more aggressive with the tone.
ReplyDeleteIf you do choose the sharks player with their teeth knocked out, the shark slapshotting a puck visual doesn't go with the idea.
If you are trying to say that sharks players are strong and are indestructible, the teeth idea works but not the actual shark slapshotting a puck. There are plenty of other visuals you can work around with this.
Other more aggressive taglines:
ReplyDeleteI'm liking "Devour the game"
infiltrate the game
Seize the game
ravage the game