CREATIVES / ACCOUNT PLANNERS
1. Bring in a report about one agency based in San Francisco (what kind of advertising they do, who are the clients, etc). The agency can't be Goodby (GSP) or Jumbo Shrimp. Please check the blog if an agency is taken, we are assigning one agency per creative/account planner. Looks like Swirl, Venables, Mint, Mortar are taken. Please post your agency so your peers can see who's covering what agency.
2. From one of your assigned STATE agency, pick and branch off the creative. If it's a print ad driven campaign, choose another media to branch off. It can't be one media the agency is using. This doesn't mean using the same copy and visual. You have to create something new (1 creative) that will fit an existing campaign. For account planners, pick one campaign and work backwards by writing a brief about that campaign.
CREATIVES, BRING IN DIGITAL FILES FOR 3 APPROVED & FINALIZED CAMPAIGN. IF YOU HAVE MORE CAMPAIGNS COMPLETELY DONE, BRING THEM IN AS WELL.
CREATIVES, BRING IN DIGITAL FILES FOR 3 APPROVED & FINALIZED CAMPAIGN. IF YOU HAVE MORE CAMPAIGNS COMPLETELY DONE, BRING THEM IN AS WELL.
ACCOUNT PLANNERS, BRING YOUR CREATIVE BRIEFS IN JPG/PDF FORMATS.
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As discussed, it’s now time for us to collect the awesome work your students have completed this semester.
Thursday night, please send your students to the ADV Office to drop their files (electronic ONLY) for their final work. If they couldn’t figure out how to do a single pdf, just have them bring whatever they have. If they don’t come to us, I will be forced to hunt them down. =)
Also, this might be an awesome time to have them complete their Final Course Evaluations for you. I might suggest they come in and use the computer in the office by the red couches or the lounge to do this tonight. The more evals your class submits the better the department can assist you in the future.
Best,
Dana Hollis
Thursday night, please send your students to the ADV Office to drop their files (electronic ONLY) for their final work. If they couldn’t figure out how to do a single pdf, just have them bring whatever they have. If they don’t come to us, I will be forced to hunt them down. =)
Also, this might be an awesome time to have them complete their Final Course Evaluations for you. I might suggest they come in and use the computer in the office by the red couches or the lounge to do this tonight. The more evals your class submits the better the department can assist you in the future.
Best,
Dana Hollis
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