Monday, December 7, 2009

Accu-Chek stuff

Hey Ryan, I tried other colors with the ketchup but I think it look the best in white. But I did add the tear mark and put it in the burger/fries enviroment.

I added blue shades at the bottom of the cake too, is that what you mean?

Since you said the new one looks better, I merge it with my older version so that I have space to bring out my CTA.









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3 comments:

  1. InstructorDecember 7, 2009 at 1:23 PM

    ketchup is approve.

    The other 2 is still lacking. Can you dress up the CTA? And on the cake, what I mean is converting those shades of pink to a more subtle and similar shades of color of the brand. I'd go back to your original layout on the popsicle. You just need to do something with the CTA. It feels like a disconnect to your idea and the brand. And you have your CTA in 2 different places.

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  2. supporting body alkalinityDecember 9, 2009 at 10:28 PM

    yes, the art direction on the ketchup really brings the concept to the next level. Very nice it almost has a scare tactic / figure out the killer feel to it.
    It's hard to mess with the container of something like ketchup and you have done a good job doing so! The other 2 feel more friendly and informative. It also seems more obvious (ketchup Have you tried playing with sugar cubes? Like ketchup, its an item that has an element "truth" and exposure. The message you help deliver is : "you didn't expect there to be this much sugar in here... know your limit"

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  3. supporting body alkalinityDecember 9, 2009 at 10:31 PM

    like a children's hot lunch tray

    http://images.google.com/imgres?imgurl=http://www.blogcdn.com/www.slashfood.com/media/2008/05/school-lunch-trays.jpg&imgrefurl=http://www.slashfood.com/category/culinary-kids/page/2/&usg=__ZePzaqxH2yDaWChaNNjXf7ctCXY=&h=353&w=425&sz=28&hl=en&start=10&sig2=gcbGYWjzZk08AhLlYbt5pw&um=1&tbnid=hwBQJEe98T9gpM:&tbnh=105&tbnw=126&prev=/images%3Fq%3Dobese%2Bhot%2Blunch%2Btray%26hl%3Den%26client%3Dsafari%26rls%3Den%26sa%3DG%26um%3D1&ei=WpUgS5iBBpTetAPJ8KDWBA

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